Management case study practice exam 2 2014 abm would require us to study costs and revenues closely with a view to making a decision as to whether we could utilise resources more effectively. Developing smart tools for the airbus factory of the future. Collaborative engineering pilot project inside airbus a new development has been selected as pilot project. The airbus a380 is a doubledeck, fourengine airliner manufactured by the european corporation airbus. Delivering the a350 with pmo as a service migso pcubed. Make sure your seat belt is securely fastened as we dive into the airbus a380 case study, and in event of emergency, scroll to the bottom of the page to learn more how mereo can help. The a380 has approximately 633 sq m of cabin area, the upper. S smart technologies like rfid can help us connect to our aircraft parts, and help create the internet of things for airbus. It equally explores the impact the organization policies and performance, including commitment at work. Auckland international airport project risk management process.
Airbus a380 ups and down and the way of business it does in a decade. Simulation of the functional test was used to demonstrate compliance with all the requirements including jamming, excessive friction, disconnection, and any form of damage for the complete control surface assemblies including primary and. With two full decks, a wingspan wider than a football pitch and space for up to 850 passengers in high density mode, the a380 is the most complex aircraft flying today. The projects success can be examined using many project management aspects. To successfully practice project portfolio management ppm, project. This in itself is crucial for innovation at a large organization. With two full decks, a wingspan wider than a football pitch and space for up to 850 passengers in high density mode, the a380. How solution strategy and management could have saved the. Despite significant capital investment and management effort. Recommendations on how effective project management could. The delay was basically due to the cultural differences and technical problems such as wiring problems. Information was collected through a case study by slack, chambers. Airbus case study indepth case study exploring how a successful program is made with hype innovations platform airbus is one of the worlds foremost aerospace companies, with 3,000 employees, manufacturing sites in france, germany, spain, uk, us, and china, and revenues of 43 billion.
Airbus case study airbus was first established as a consortium in 1 967 when the french, german, and british government created a consortium to build european aircrafts. Boeing a airbus a380turbulence ahead airbus a380turbulence ahead boeing and airbus. The main problems in the case study is what is the cause of delay in bringing airbus a380. As construction of the prototype continued airbus management. Overview the airbus a380 is a doubledeck, widebody, fourengine jet airliner manufactured by airbus. Superjumbo decisions reinventing airbus airbus a3xx.
The airbus a380 is airbus solution to the growing traffic between major hubs and limited resources and slot capacities at these hubs. If you continue browsing the site, you agree to the use of cookies on this website. A case study in failed strategic portfolio management. May 29, 2017 key design features project background. A case study of emirates airline uk essays ukessays.
Strategic portfolio management project management institute. The a380s upper deck extends along the entire length of the fuselage. Despite six years of effort to build airbus a380 superjumbo jetliners more efficiently, the european plane maker must still cut the cost and time needed to produce its twodeck airliners, top. Never since the introduction of concorde in 1969, has there been so much public interest in an aircraft as in airbuss a380.
Analysis on the percieved failures in project, the underlying reasons for these perceived failures a case study of airbus a380. The a380 s failure is also a result of a switch in the aviation world towards smaller, more efficient aircraft. Airbus has been making headlines in the past few months for all the wrong reasons. In the case of a380 100 baseline configuration, the customers asked for direct operating costs 15% below current 747400. The plane was developed in close cooperation with air carriers, airports and air traffic authorities. Sep 01, 2016 an analysis on the airbus a380 project slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Emirates is going to expand their fleet with the entry of 15 new aircrafts, 4 airbuses a380s and 11 boeing 777s in 2010. As the worlds largest commercial aircraft the airbus a380 is a feat of engineering. Case study airbus a380 challenges of verylargescale assembly. Airbus a380turbulence ahead case solution hbs case study. The case of the airbus a380 program article pdf available in industry and innovation 2 april 2014 with 6,604 reads how we measure reads. Megaproject case study basic project information case compiled by. Airbus a380 project failure by khaled alhammad on prezi.
Airbus a380 case study essay example bla bla writing. The latest techniques, designs, and equipment make modern manufacturing efficient, organized, and structured. Project title kraftwerk moorburg coalburning power plant location hamburg moorburg, germany purpose to deliver electrical power and to ensure electrical. Airbus shared a similar fate after announcing a series of delays for the delivery of its a380 in early 2006 raman et al. It was also interesting to see how airbus study and solve the fluid mechanical problems they encounter in their fuel tanks. Airbus a380 turbulence ahead case solution, several delays of the airbus a380 have shocked analysts and investors alike. Airbus a380 program, and, more broadly, about the dynamics of learning. The second, the airbus a380, is a case study in failed strategic portfolio management. The purpose of this research study was to learn more about the art and science of managing an international cooperative project to develop and produce a commercial airplane. Building on this indepth case study, section 5 suggests a framework.
In partnership with more than 450 global training organizations, iatas industry professional development programs in the aviation, cargo, and travel and tourism sectors are delivered to over 92,000 industry specialists and students every year. Airbus a380 why airbus a380 failed hindi airbus a380. Capacity 853 467 wing span 260 224 range 8,500 nmi 8,000 nmi co2 emissions lower case. Airbus answer to boeings dreamliner boeing case against airbus airbus vs. Success of course is dependant upon what your view as a stakeholder to the project.
But ultimately it was a commercial failure and a heavy loss maker for airbus. This study explores the concept of economic patriotism and its impact on companies in addition to operational problems faced at airbus. Situations are smaller case studies that focus on one or two points that need to be addressed, whereas case studies can focus on a multitude of interrelated issues. Never since the introduction of concorde in 1969, has there been so much public interest in an aircraft as in airbus s a380. Executive guide to strategic portfolio management pmi. Case study airbus a380 challenges of verylargescale. The main problems in the case study is what is the cause of delay in bringing airbus a380 in market for two years and a loss of euro 2 billion. Although problems are always anticipated during such a large project, the management involved with this project. Competitive strategy in the verylargeaircraft market airbus and boeing. The a380 project the a380 project was launched in december 2000 as the worlds largest commercial aircraft the airbus a380 is a feat of engineering.
All the business perception which was the part of the airbus megaproject. Overview early 90s initial market studies identified a need for a commercial aircraft. The project will also be assessed against project success methods to analyse its problems and lack of success. It seems to have learned the two fundamental rules of project management that were so woefully missing prior to the a380 disaster. This report will analyse in particular the areas of project scheduling, stakeholder management and project leadership within the a380 project. The airbus a380 is the most modern, spacious and capable civilian aircraft of all time. A380 airbus in service association for project management.
Part ii, published online tomorrow, will look at the current operators of the a380. Airbus was facing the delayed order that causes the airbussinvestors to sell their holdings. The data for our case study were obtained within the broader context of a research project. A380 has had a very storied history with many pitfalls amongst its various triumphs. Developing the worlds largest commercial jet a a350 xwb. The international air transport association iata is recognized as a successful pmi registered education provider r. Airbus 380 case solution, airbus 380 case analysis, airbus 380 case study solution, causes of the delayed orders. Onboard the singapore airlines a380 inaugural flight. Alices phd project, on surface tension driven recoil of fluid wedges, is very theoretical, so i am very pleased that she was able to apply her skills in a more practical, but closely related, research situation. The originating goal was to challenge the american domination in the aerospace industry. It was also interesting to see how airbus study and solve the fluid mechanical problems they encounter in. For example, like in the case of airbus a380 project, the scope was the source of the problems but eventually it affected both the cost and delivery time. Insist on communication and collaboration across all project sectors.
By adhering to one of the most influential crisis communication theorists, w. Airbus 380 case solution and analysis, hbr case study. Airbus a380 turbulence ahead case solution anticipate how investors will react the day after the case, i. Airbus a380 project failure introduction worlds largest commercial aircraft capable of taking 852 passengers in operation since oct 2007 questions. For example like in the case of airbus a380 project the scope. In addition to this emirates has a plan to bring more 146 aircrafts in pipeline, 50 more airbuses a380s,21 boeing 777s,5 boeing 747s and 70 airbuses a350 xwbs plus 50 more options on the way. This fifth edition of project management case studies features more than one hundred case studies. History of the a380 san francisco state university.
Specifically, the research effort focused on the boeing 767 aircraft program. For example, we should study customers buying behaviour to establish whether we have routes that feed into other services. It was meant to open up a new segment by addressing the changing market needs, congestion at the hub airports being one. Discussions alp team project project management method. The a320neo, a new version based on the a320, the airbus single aisle aircraft family will be provided with a totally new, fuelefficient and ecofriendly engine. The company runs its operations from different countries and it tends to come at the cost of operational efficiency.
Insist on a single system of truth across all project elements, and. Airbus a380 projects perceived failures the airbus a380 project was unique, but not without. The case study will highlight the various project management practices that contribute to project success of failure and investigate the measures that have been taken by the company to ensure project. Detailed of failure difficulties integrating complex wiring system different design groups different computer aided design cad. Executive summary the airbus a380 project is one of the most complex projects to ever happen. What are the causes of these delays and how the investors on the signals that. Risk management of airbus a380 by logendran logendran s. This paper examines the risk management processone based on australia and new zealands asnzs 4360 risk management standardthat was used by the auckland international airport to implement a complex project to replace one runway and widened another, an eightweek project known as r6 a380 and which served as the final phase of the airports. The a380 program is one of the most fascinating business case studies of the past 20 years in any industry. An aircraft of such large size and complexity would always have problems. As one of the first actions, the airbus innovation cell wanted to offer an open platform for all employees to engage in collaboration and idea sharing. The company was lacking in the workforce to produce at large level to meet the sudden demand that was created after the success of the a300.
The a380 has approximately 633 sq m of cabin area, the upper deck has 300 sq m and the main deck has 333 sq m. This is the first of a twopart analysis of the airbus a380 at ten years of age exploring the fundamental economic assumptions that went wrong. Project management case studies, 5th edition wiley. Case study april 21, 2015 1 developing smart tools for the airbus factory of the future executive summary todays aerospace factory floor is nothing like the hectic, noisy production facility of the past. Boeings b787, for example, seats around half as many passengers as the a380. Because of the customer imposed constraints, a380 is designed to fulfill current airport gate and runway requirements 80 m gatebox limitation.
Case study of the troubled history of the airbus a380. Such cultural diversity is the key to airbus success. It was one of the most prestigious and technologically spectacular aviation projects ever undertaken. This iconic european corporation has undergone a turbulent period due to the problems surrounding the airbus a380 project. This giant of the sky has captured the public imagination in many ways from its shear size to possible futuristic cabin arrangements. The case study will highlight the various project management practices that contribute to project success of failure and investigate the measures that have been taken by the company to ensure project success. Theory airbus founded in 1970 established as a consortium of existing companies whose facilities had been scattered at 16 sites in 4 countries including france, germany, britain, and spain headquartered in toulouse, france the company announced that it wanted to better integrate.
Airbus was facing the delayed order that causes the airbus sinvestors to. The study contributes to the understanding of how management. Within the field of crisis management, the role of crisis communication is receiving more attention, when it comes to protecting the organisations reputation in crisis situations. Some may recall the a380 was the focus of a case study, strategic portfolio management. Pdf why projects fail case study of airbusa380 daniel. The tools used in the development of the aircraft catia software as the computer aided design software affected the compatibility of the element of the aircraft. It explores the impact of classic mistakes in such failure on the company as a. There are over 55,000 workforces of more than 80 different nationalities working at the airbus.
Airbus a380 turbulence ahead case study solution, case. Pmi members may download these standards as adobe pdf files from. Theory airbus founded in 1970 established as a consortium of existing companies whose facilities had been scattered at 16 sites in 4 countries including france, germany, britain, and. In total, airbus has delivered 215 a380s to customers around the globe. In 1999, the european aircraft manufacturer airbus initiated the a380 project to manufacture the worlds first doubledecker aircraft with a passenger seating capacity of more than 800. Nizam, head of value chain visibility and rfid, airbus s. The a380 project essay example 4071 words bartleby. This paper analyses why projects fail in airbus a380. For the team running the platform, reporting directly to the ceos office gives you the necessary level of visibility and a certain amount of authority to go out there and get things moving.
It was first shown in december 2000, christened the flagship of the 21st century. Since the early 1990s, airbus sites in france, where the a380 s nose and central fuselage sections are built, have used a package of two powerful threedimensional computer. The airbus a380 is a project involving 39 companies in 16 countries gunston, 2010, p. The case study addresses how to close the gap between strategy as developed by the executive leadership team and the actual results realized. Airbus a380 turbulence ahead case solution anticipate how investors will react the day after the case. The management of risk in the case of project is first explicitly mentioned in pmis 1987 edition of a guide to the project management body of knowledge project management institute, 2001. To this end, the report will adopt a case study research design. Managing new product development and supply chain risks. Nikolaishvili impact of the a380 project on the financial performance of eads revision date 5. Building on this indepth case study, section five suggests a framework of. Boeing a airbus a380 turbulence ahead airbus a380 turbulence ahead boeing and airbus.
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